The Futures App is a comprehensive baseball training platform designed to support players, coaches, and sports organizations. It integrates professional drills, workout routines, video analysis, and payment processing into a single, user-friendly application, aiming to elevate athletic performance while simplifying operational workflows.

The Futures App faced several challenges as it transitioned from a startup-phase application to a scalable, production-ready platform. Development and feature environment setups were heavily reliant on manual deployment processes, resulting in inefficiencies and inconsistencies. The lack of infrastructure standardization across environments further heightened the risk of deployment conflicts. Without automated CI/CD pipelines and Infrastructure-as-Code (IaC), the platform struggled to support rapid feature iterations or prepare adequately for production scaling. Additionally, with plans to pursue compliance frameworks such as SOC 2 in the future, The Futures App needed to align its infrastructure with industry best practices from the outset to ensure long-term security and compliance readiness.

The Futures App chose AWS for its breadth of managed services, scalability, and compatibility with automated DevOps practices. AWS’s rich ecosystem enabled modular architecture, advanced CI/CD, and cost-effective infrastructure optimization—all while providing the flexibility to scale from development to production environments seamlessly.

SnapSoft partnered with The Futures App to implement a phased AWS deployment strategy that enabled the organization to modernize its development pipeline and infrastructure. The initiative began with core application deployment, where SnapSoft created Infrastructure-as-Code (IaC) for the Vue.js Admin app, Nuxt.js Portal, and Django/Celery backend, all orchestrated through Amazon ECS. CI/CD pipelines were established for both staging and feature environments, enabling automated deployments of the core application. The second phase focused on supporting infrastructure, expanding the IaC to encompass full-stack AWS services including Redis, RDS, CloudFront, and Lambda. SnapSoft also developed automation for environment tear-downs and implemented a feature-to-environment mapping system to streamline development workflows. Modular pipelines were further optimized to support scalable IaC and application deployments. In the final phase, SnapSoft delivered production-grade infrastructure by refining IaC and CI/CD pipelines for production releases, integrating rebase checks to prevent deployment conflicts, and completing comprehensive documentation and knowledge transfer to ensure The Futures App’s long-term self-sufficiency. Additionally, SnapSoft conducted a cost optimization exercise and applied a resource tagging strategy using third-party tools—both provided at no additional cost.

• Amazon ECS (for application deployment)

• Amazon ECR

• Amazon RDS

• Amazon Redis

• AWS Lambda

• AWS CloudFront

• AWS CloudWatch

• AWS S3

• Amazon SNS

• AWS EventBridge

• AWS IAM

• AWS Systems Manager Parameter Store

• AWS MediaConvert

• Faster Feature Deployment: CI/CD automation reduced deployment times and manual effort.
• Improved Development Efficiency: Modular pipelines and environment mapping allowed developers to work independently without environment conflicts.
• Production Readiness: Infrastructure aligned with AWS Well-Architected Framework best practices.
• Scalable and Secure: The architecture was designed to be secure, scalable, and cost-effective—paving the way for future SOC 2 readiness.
• Cost Optimization: SnapSoft delivered actionable recommendations to reduce ongoing infrastructure costs.